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How E. Leclerc can sell a baguette three to four times cheaper than a baker

How E. Leclerc can sell a baguette three to four times cheaper than a baker

Large amounts of purchases, reduced payroll and above all virtually zero margin when bread is not sold at a loss. Mass distribution uses bread as an illustrated product and this is nothing new. He wants to make us look like thieves. Bakery Association president Dominique Anract is very upset with Michel-Edouard Leclerc’s 29-cent baguette. “With …

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